Tag: charity

Effective communication – rebranding a charity

Effective communication – rebranding a charity

20/06/2012 | By

Effective communication is the key to securing public sympathy and influence. Here, I’ve retold the story of how Marketing Magazine gave us a national award for best implementation of a new brand identity. It’s 7.30am and I’m standing in the conference room at St Thomas’ Hospital in London. In an hour’s time, 200 delegates from […]

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How much does pain cost?

How much does pain cost?

15/06/2012 | By

The depressive effect of chronic pain is so great that eradicating it would lift the country out of recession. Following the Societal Impact of Pain conference in Copenhagen, the Huffington Post asked me to write a column explaining how we could use chronic pain as a catalyst to recover from recession and improve quality of […]

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Village signs and rural isolation

Village signs and rural isolation

02/06/2012 | By

Why do village signs look the way they do? Too often, we allow them to brand villages as old-time, backwards-looking and conservative. Children are the losers. Although the village in which I used to live is mentioned in the Domesday Book of 1086, it doesn’t have a village sign worthy of attention – just the […]

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Back pain in young adults

Back pain in young adults

01/06/2012 | By

Half of all adults aged 18-35 now experience back pain. The cost to society is around £12.3 billion a year. As Acting CEO of BackCare I fronted new research for the ‘Can You Feel My Pain?‘ campaign linking it to the ‘sit still’ culture in our schools and offices. This is what the Daily Telegraph […]

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Raising hope in a sink estate

Raising hope in a sink estate

30/04/2012 | By

My first job in the charity sector was promoting the concept of community foundations – the embodiment of ‘Big Society’ thinking. As a result of the work, Guardian Society chose us as their first ever charity of the month. Here’s the accompanying feature. From the balcony outside his high rise flat, Nadim looks down at […]

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Posture, children and heavy schoolbags

Posture, children and heavy schoolbags

24/04/2012 | By

Did you know that children carry around 20% of their bodyweight to and from school? Or that children are exempted from Health and Safety Executive covering the design of the furniture that they use? As a result, we are presently seeing an enormous increase in the number of young people reporting neck and back problems. […]

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Listening to young people – the story of Youthbank

Listening to young people – the story of Youthbank

08/04/2012 | By | Add a Comment

Community foundations were early funders of a great concept called Youthbank. I secured its first national coverage, in the Guardian. Shortly after, Abbey National got in touch to offer us £250,000. Across the country, sets of young people have spent the past 18 months becoming philanthropists. Entrusted with five-figure bugets, and in one case a […]

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