Tag: branding

Effective communication – rebranding a charity

20/06/2012 | By

Effective communication is the key to securing public sympathy and influence. Here, I’ve retold the story of how Marketing Magazine gave us a national award for best implementation of a new brand identity. It’s 7.30am and I’m standing in the conference room at St Thomas’ Hospital in London. In an hour’s time, 200 delegates from […]

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